The Fast Moving Consultancy Group
Turning Fast Moving Brands into Retail Success Stories!
I work with FMCG brands to secure listings, strengthen retail partnerships, and drive sustainable revenue growth.
From ambitious start ups and scale ups to established brands, I provide the commercial strategy and hands on account management needed to succeed in retail.
The FMCG
The FMCG
I work with start ups and scale ups to help them successfully launch and grow in retail.
With over 15 years in FMCG, I’ve worked with market leaders, disruptor brands and high growth scale ups. I’ve also been on the other side of the table as a founder, so I understand the realities behind the ambition.
I combine that experience with a strong network and a hands on commercial approach to help founders turn potential into real sales momentum.
Hi, I’m James!
In the Den!
I worked with Tom Willday, founder of Willsow, to take the first plantable children’s book into the Den. See me in action below!
Trusted.
Hear from the people I’ve worked with!
Maximuscle - sports nutrition manufacturer
“I have had the pleasure of working closely with James over a number of years and can confidently say he is an asset to any team. His work ethic, paired with a positive and infectious attitude, creates an environment where goals are exceeded and challenges are tackled with enthusiasm. One of James’ strengths is his experience in sales to a variety of different buyers and sectors giving him great insight into how to flex and adapt his style for the audience in front of him. James has demonstrated a good understanding of business development and the ability to deliver innovative solutions that drive results. His honesty and integrity are evident, earning trust and building lasting relationships with key customers and colleagues alike.
Beyond his professional skills, James brings a sense of fun and energy to the workplace that motivates and uplifts the team. His goal-oriented mindset ensures a sharp focus on achieving success, yet he always fosters a collaborative and enjoyable atmosphere. I highly recommend James as a talented and dynamic sales professional, who will excel in any opportunity he pursues."
Dan Wood, MD, Kruger UK/Maxinutrition
Willsow - Creators of the first ever plantable children’s book
“As a founder, I had the pleasure of working with James, and his contribution was outstanding. With a positive attitude and unwavering dedication, he approaches every challenge with focus and determination, always meeting client needs to the highest standard. His sharp thinking, experience, and deep understanding of the market were crucial in shaping a commercial strategy that delivered great results for Willsow.
James has a great ability to balance big-picture thinking with practical execution, making sure ideas turn into real success. Even under pressure (as seen on Dragon’s Den!), James stays calm and composed, handling challenges with clarity and confidence. His professionalism and collaborative nature were a big part of our success.”
Tom Willday, Founder, Willsow
Biffs - Plant based food manufacturers
“ When we worked with James he was tasked to grow our sales across two existing products and help to launch two new products.
James Immediately secured demos with high profile clients such as Hilton Hotels which led directly to listings. He clearly laid out our brand strategy and nailed our USPs to prospective customers during pitch meetings, and proceeded followed up with them and us to ensure seamless delivery..”
– Biff Burrows, Founder, Biffs.
Sara Davies - Investor and all round business whizz!
James is a sales expert through and through. He knows his stuff inside out, and it shows in the results he delivers. What I l really like about James is his great attitude, he’s all in, no half measures, and his clients really feel that energy. He doesn’t just meet targets; he smashes them, and he does it with a real knack for understanding exactly what’s needed.
He makes it look effortless! James doesn’t just work hard; he works smart, and he’s got this magnetic way of getting people on board with his ideas. If you want someone who’s results-driven, sharp as a tack, and genuinely a joy to work with, James is your person. Absolute top class!”
Sara Davies, MBE, Founder, Crafters Companion/investor in Willsow
BitesWeLove - Creators of better for you snacks
James supported us during our initial entry into the UK market and was a valuable partner from the start. He conducted market research that gave us a clear and honest view on the opportunities and challenges ahead. Beyond the research, he brought real category knowledge on pricing, promotional strategy, and retail dynamics, and helped us approach our most important leads through his network with buyers.
What set James apart was his ability to combine sharp thinking with a pragmatic, hands-on approach. He quickly understood what we needed and translated that into concrete actions. On top of that, he's very easy to work with: clear communication, no nonsense, and hands on.
Marleen Basart – Founder, BitesWeLove
FMCG Brand Experience.
Start the conversation.
If you think I could help your brand grow, drop me a message. Whether it’s listings, strategy or account support, I’m happy to have a chat and see where I can help.
