Hear it from the founders.

Maximuscle

Sports nutrition manufacturer

“I've had the pleasure of working closely with James over a number of years and can confidently say he is an asset to any team. His work ethic, paired with a positive and infectious attitude, creates an environment where goals are exceeded and challenges are tackled with enthusiasm. One of James's strengths is his experience in sales to a variety of different buyers and sectors, giving him great insight into how to flex and adapt his style for the audience in front of him. His honesty and integrity are evident, earning trust and building lasting relationships with key customers and colleagues alike. Beyond his professional skills, James brings a sense of fun and energy that motivates and uplifts the team.”

Willsow

Creators of the first ever plantable children's book

“As a founder, I had the pleasure of working with James, and his contribution was outstanding. His sharp thinking, experience, and deep understanding of the market were crucial in shaping a commercial strategy that delivered great results for Willsow. James has a great ability to balance big-picture thinking with practical execution, making sure ideas turn into real success. Even under pressure — as seen on Dragons' Den — James stays calm and composed, handling challenges with clarity and confidence.”

Biffs

Plant-based food manufacturer

“When we worked with James at Product Chain he was tasked to grow our sales across two existing products and help to launch two new products. James immediately secured demos with high-profile clients such as Hilton Hotels which led directly to listings. He clearly laid out our brand strategy and nailed our USPs to prospective customers during pitch meetings, and followed up with them and us to ensure seamless delivery.”

Sara Davies MBE

Investor and all-round business whizz

“James is a sales expert through and through. He knows his stuff inside out, and it shows in the results he delivers. What I really like about James is his great attitude — he's all in, no half measures, and his clients really feel that energy. He doesn't just meet targets; he smashes them, and he does it with a real knack for understanding exactly what's needed. If you want someone who's results-driven, sharp as a tack, and genuinely a joy to work with, James is your person. Absolute top class.”

BitesWeLove

Creators of better-for-you snacks

“James supported us during our initial entry into the UK market and was a valuable partner from the start. He conducted market research that gave us a clear and honest view on the opportunities and challenges ahead. Beyond the research, he brought real category knowledge on pricing, promotional strategy, and retail dynamics, and helped us approach our most important leads through his network with buyers. What set James apart was his ability to combine sharp thinking with a pragmatic, hands-on approach — clear communication, no nonsense, and hands on.”